Become a Study in Sweden digital ambassador for the academic year 2021/2022

Studying in Sweden this autumn? Brilliant! 🎉 And here’s some good news, you can now apply to become one of our digital ambassadors!

For the academic year 2021/2022, we are looking for around 10 students to join our Digital Ambassador Programme. 🙌

So, what does a digital ambassador do, exactly?

As a digital ambassador, you’ll share your experiences of studying in Sweden in our digital channels. Basically, you’ll show our followers what life here is like.

You’ll join one of the four teams below. This lets you focus on the channel you are most passionate about.

You’ll be writing several blog posts a month for the Study in Sweden blog, whether it’s a how-to article or storytelling. You should of course love writing, and you should also be good at using visual elements to boost the engagement of your blog posts.

As a regular Instagram team member, you’ll share the responsibility of running our Instagram account ↗️ – posting photos and videos, taking over stories, taking part in Live broadcasts, and interacting with followers on DMs.

A special role in the Instagram team: With focus on Reels and short videos

In the Instagram team, besides the regular team members, we’re also looking for a special team member who will have a bigger responsibility for creating Reels and short videos. You will post a short video about once a week and have less responsibility for other tasks in the team.

To apply for this role, you should be familiar with different kinds of Reels and short videos that are popular on Instagram or TikTok. You should have experience of producing such videos on your own, from ideas to final products.

If you apply for this role with Reels/videos in focus, we will assume that you are also interested in a regular role in the Instagram team. So if we don’t choose you for this special role, we may consider you for a regular role in the Instagram team. If you are not interested in the regular role, please specify it in your cover letter.

You’ll be creating short, instructional videos about living and studying in Sweden for our YouTube account ↗️. You should be comfortable with all stages of the video-creating process – from brainstorming to filming and editing. You may also periodically write posts for our blog, but your focus will be creating video content.

As part of our Mandarin-language team, you’ll create content for our WeChat ↗️, Weibo ↗️ and Bilibili ↗️ accounts – posting photos and videos, writing articles, taking part in Live broadcasts, and interacting with followers.

All digital ambassadors also respond to user comments and messages, and answer e-mails from our followers.

You’ll be expected to spend approximately 20 hours/month on your digital ambassador tasks.

We offer limited financial compensation for your work – and fika is included 😄 More details will be shared during the interview process.

Throughout the year, we meet up as a group three times to share experiences, learn new skills, swap ideas, and have a good time! You are expected to participate in all the meet-ups. Our first meet-up will take place from 30 September to 2 October in Stockholm.

Photo: Ulf Lundin/imagebank.sweden.se

We’re looking for fun, creative, excited digital ambassadors.

And we’ve got a few other requirements:

  • You’re a full-time student pursuing a Bachelor’s or Master’s degree at a Swedish University in Sweden. We welcome applications from both new students who are starting their studies in the autumn semester 2021 and returning students who continue their studies for the academic year 2021/2022. However, as we invest significant resources in training our ambassadors, we do tend to prioritise students who are studying in Sweden for at least two academic years. So, only a small number of outstanding students graduating in June 2022 will be chosen for the interviews.
  • You’re an international student.
  • You love telling stories and communicating with people from different backgrounds, whether through text, photography or video. The important part is you’re able to be creative and produce unique, engaging content.
  • You’re comfortable writing and talking in English, though perfect language skills aren’t essential. You don’t need to be a native speaker, but we do need you to be able to tell your story confidently, in your own voice.
  • It’s a plus if you’re comfortable in front of the camera, as we encourage you to participate in Facebook / Instagram / Weibo / Bilibili Live broadcasts from time to time.
  • You can commit to spending a minimum of 20 hours a month during the academic year on being a digital ambassador.
  • You’re motivated to take initiative and dedicated to completing your tasks. As a person, you are reliable, responsible, and like to help others.
Concillier, Lund University

“My recommendation would be that you join the digital ambassador programme to make life long friends if anything. You will have fun improving your digital skills, travelling in Sweden and experiencing the Swedish culture. Above all, you will be sharing your experiences with the rest of the world which is pretty epic if you ask me!”

Sounds like something for you? We like the sound of that. Well, your next step is easy. Go ahead and apply. You have until 2 September to send in your application.

To apply, please fill in the online application form ↗️ and attach your application documents in the form by 2 September 2021 (23:59 local Swedish time, CEST).

Your application and all documents should be in English, unless you’re applying for the China team then you can write and talk in Chinese.

You can apply for more than one team if you’d like. In that case, you need to submit all the documents each respective teams requires. Merge all the documents each team requires into a single PDF file, and submit the PDF files separately for each of the teams you apply for. Preferably keep each file below about 4 MB so it’s easier to upload, the smaller the better. You are welcome to reuse the same CV and cover letter for multiple teams if you prefer, but you will need to merge and attach them multiple times if you apply to different teams.

If you want to join the blog team please submit the following:

  1. Your CV, including links to any relevant social media profiles you maintain (blog, Instagram, TikTok, YouTube, Pinterest, etc).  Make sure to make your account public if you have a private account.
  2. A cover letter (max 500 words) OR a video (max 3 minutes) to present yourself and explain why you want to become a digital ambassador and why you are a good fit for this role. If you choose to create a video, send it to us as a YouTube or IGTV link.
  3. A sample blog post you’ve written (max 600 words), about any topic you think is relevant for Study in Sweden’s blog. If you need some inspiration, feel free to write about your expectations of Sweden, a culture clash you’ve experienced, a travel destination you recently visited, or your daily life.
  4. An inspiration text (max 400 words) with:
    – the links to 3 blog pages that inspire you or that you think could serve as inspiration for Study in Sweden + a brief explanation why.
    at least 5 ideas for topics you’d want to create content about for Study in Sweden’s blog. You can also include your thoughts about our current blog – what you like and what you’d do more of or differently.

If you want to join the Instagram team (as a regular team member) please submit the following:

  1. Your CV, including links to any relevant social media profiles you maintain (Instagram, TikTok, YouTube, blog, Pinterest, etc). Make sure to make your account public if you have a private account.
  2. A cover letter (max 500 words) OR a video (max 3 minutes) to present yourself and explain why you want to become a digital ambassador and why you are a good fit for this role. If you choose to create a video, send it to us as a YouTube or IGTV link.
  3. An inspiration text (max 400 words) with:
    – the links to 3 Instagram accounts that inspire you or that you think could serve as inspiration for Study in Sweden + a brief explanation why.
    your ideas for content (both topics and forms of content) you’d want to create for Study in Sweden’s Instagram. You can also include your thoughts about our current Instagram – what you like or don’t like, what you’d do more of, and what you’d do differently.
  4. Samples: in this application document, only write your Instagram account and links so that we can find your samples on your account. Don’t include any video or image files. On Instagram (either on a new account you create OR on your own account which you make public), show us:
    2 sample feed posts you’d make for Study in Sweden if you were a digital ambassador, including a caption. Include the links to the posts in the document so we can find them on your Instagram.
    3-4 sets of Instagram stories you made for your application, to show us what you would do with the Study in Sweden Instagram account if you got to do a story takeover. At least one of the stories should feature you in it. You are free to decide the number of stories for each set of stories and the way you tell the stories, like if you were a digital ambassador. In each set, you can show any aspects of the given topic. The 3-4 sets of stories should be:
  • A set of stories on the topic of grocery shopping. Save the stories as a highlight under “SIS-grocery” so we know where to find them on your account. If you are not in Sweden yet, you can tell about grocery shopping wherever you currently are. Make sure it’s corona-safe if you plan to do some stories in a store. Otherwise choose other aspects of grocery shopping and tell from your home.
  • A set of stories showing a day in your life. Save the stories as a highlight under “SIS-a day”.
  • A set of Q&A stories: use Instagram’s question sticker and the respond function to answer some questions as if you got from Study in Sweden’s followers. You can do this in any way you want. The point is not to see how much you know or how correct your answers are, but how you respond to questions. Save the stories as a highlight under “SIS-Q&A”. Include at least these questions:
    – “How is the weather in Sweden/your home country?”
    – “What’s your best experience studying at XX university?”
    – “Can I apply for a student card before I come to Sweden?”
    – ”Are there students who play Roundnet?”
    – ”Are Swedes straight forward?”
  • Optional: if you feel the 3 topics above are not enough for us to see your skills, you can create one more set of stories on any topic you want to make if you were an ambassador for Study in Sweden. You can tell a story, share some thoughts, give instructions about something, or interview some friends, etc. Save the stories as a highlight under “SIS-any”

If you want to apply for the special role in the Instagram team with Reels and short videos in focus, you do not need to submit the documents listed above for the regular Instagram team members, though we may also consider you for the regular role if you aren’t chosen for this special role. Please submit the following:

  1. Your CV, including links to any relevant social media profiles you maintain (Instagram, TikTok, YouTube, blog, Pinterest, etc). Make sure to make your account public if you have a private account.
  2. A video (max 2 minutes) to present yourself in a creative way. Explain who you are, why you want to become a digital ambassador, and why you are a good fit for this role. Please send the video to us as an IGTV link, not as a video file.
  3. An inspiration text (max 400 words) with:
    – the links to 3 Instagram accounts that post Reels or TikTok accounts that inspire you or that you think could serve as inspiration for Study in Sweden’s Reels and short video + a brief explanation why.
    your ideas for Reels and short videos you’d want to create for Study in Sweden’s Instagram. Include both the topics and the types of videos you’d like to do. If you’d like, you can link to some videos you or others created to explain your ideas.
  4. Samples: in this application document, only write your Instagram or TikTok account and links so that we can find your samples on your account. Don’t include any video or image files. On Instagram or TikTok (either on a new account you create OR on your own account which you make public), show us:
    2 sample Reels or TikTok videos you made. It’s a plus if it’s videos you made for your application, which means it’s videos you’d make if you were our digital ambassador. At least one of the videos should feature you in it. Include only the links to the videos in this document.
    1-2 sample feed posts on Instagram you’d make for Study in Sweden if you were a digital ambassador, including a caption. Include the links in the document.
    1-2 sets of Instagram stories you made for your application, to show us what you would do with the Study in Sweden Instagram account if you got to do a story takeover. At least one of the stories should feature you in it. You are free to decide the topics, the number of stories and the ways you tell the stories. If you need some inspiration, feel free to talk about grocery shopping, show a day in your life, share some thoughts or reflections, give a mini city tour, tell a story, introduce your study programme, or answer some questions from (pretended) followers. Save the stories as a highlight under “SIS-1” and “SIS-2”.

If you want to join the YouTube team, please submit the following:

  1. Your CV, including links to any relevant social media profiles you maintain (blog, Instagram, YouTube, Pinterest, etc).  Make sure to make your account public if you have a private account.
  2. A video (max 3 minutes) to present yourself in a creative way. Explain why you chose Sweden and why you want to become a digital ambassador. Please send the video to us as a YouTube link, not as a video file.
  3. A brief explanation of your experience creating videos and links (not attachments) to no more than 2 videos you’ve created, which you feel highlight your skills as a video creator.
  4. An inspirationtext (max 400 words) with:
    – the links to 3 social media accounts that inspire you or that you think could serve as inspiration for Study in Sweden + a brief explanation why.
  5. 5 ideas for topics you’d want to create videos about for Study in Sweden.
  6. A list of editing software which you have experience using. Also state which editing software (if any) you currently have access to.
  7. A list of video production equipment which you currently own (if any).

If you want to join the China team / 如果你想加入中文小组,你需要在你的申请中提交这些申请文件:

  1. 简历,包括你的个人社交媒体帐号链接(微博,微信公众号,抖音,Bilibili,Instagram等)。如果你没有,可以在申请期间注册新帐号并添加你希望展示的自己的原创内容。
  2. 一封申请信(不超过600字)或者一个三分钟以内的创意短视频介绍你自己、你为什么选择到瑞典留学、你希望成为留学瑞典学生大使的原因,以及你如何胜任这个学生大使职位。如果你选择视频介绍,上传视频到任何一个视频平台,在申请文件中附上视频链接即可(请勿发送视频文件)。
  3. 创作样品
    – 创建至少五条你想为留学瑞典做的微博(可以包括图片、视频),在申请中附上这几条微博的链接,请勿直接在申请中附上图片和视频文件。
    – 创作一篇800字以内的微信文章,包括文字及图片。请尽量压缩图片所占存储空间。
  4. 内容计划
    三个你认为能启发你做留学瑞典学生大使的社交媒体帐号(尽量选择中文平台),并分别简单说明它们如何启发你。
    – 列出5-10个你想为留学瑞典创作的内容主题。你也可以表达你对留学瑞典目前各个中文社交媒体账号所作内容的看法,比如你比较喜欢现在的哪些内容主题和形式、你想更多的做哪些内容、你想做的新的内容、以及改善建议等。

We look forward to your application – good luck! 🤞🏽

Now you’re wondering what happens after submitting your application?

We will check through all the applications that come in on time after the application deadline 2 September. Digital interviews will be taking place around the middle of September with a number of selected students. If you are chosen for the interviews, we will contact you via email. Otherwise, you won’t hear from us until the final selection is made around the end of September.

If you have any questions about the application process, contact us via email: da-applications(a)studyinsweden.se. It might take a while till we get back to you during the summer holidays in July and early August, but don’t be stressed – there is no advantage to apply too early.