Cookie Policy

This site uses cookies 🍪.

Our aim is to give you the best possible experience and to help you learn more about studying in Sweden. For this, we use cookies and similar technologies to help us to do this. We want to be as transparent as possible with what data we store about you. Please read our privacy policy ↗️ and this page for more information.

What is a cookie?

A cookie is a small text file stored on your computer, tablet, smartphone or similar device containing information on your browser activity. Some are necessary to help our website work properly and can’t be switched off, and some are optional but support the Swedish Institute and your experience in other ways.

How do we use cookies?

Depending on your preferences, we and third-party providers may use information about you, your devices and your online interactions with us to provide, analyse and improve our services. This may include personalising content or advertising for you. We save your cookie preferences for one year, but you can change your preferences at any time.

What types of cookies do we use?

We use different types of cookies:

  • Essential:
    Cookies that are essential for you to browse our website and use its features. This means our localisation functionality, so that you only see the information that is relevant to you based on your country. These cookies cannot be deactivated and are stored for up to one year. Essential cookies include also a cookie that stores your cookie preferences in order for us and our collaboration partners to remember if you allow the use of cookies or not.
  • Statistics and analytics:
    Analytical Cookies are used to measure how often our site is visited and how it is used. We use this information to get a better sense of where our users come from and how they interact with our content. For this, we use third-party cookies, the Google Analytics Cookies. These cookies are activated by default, in order for us to see from which channels our users are directed to our site. We use IP anonymisation and you can deactivate these cookies at any time.
  • Performance:
    Performance cookies help us to analyse and evaluate the performance of this website; providing visual information on clicks, taps and scrolling behaviour. Data collected with these cookies is aggregated and used for improvements. For this, we use third-party cookies from Hotjar. These cookies are deactivated by default and need your consent to be activated.
  • Relevant marketing:
    Marketing cookies and pixel track your activity on our website to help us send you more relevant information, show you relevant advertising or to limit how many times you see our ads. For this, we are using third-party cookies. These cookies can share information with other organisations or advertisers. We use third-party cookies from Facebook, Google Ads and SugarCRM. These cookies are deactivated by default and need your consent to be activated.

Our cookies in detail

Essential cookies (always active)

Our website is built in WordPress and we have integrated a functionality that makes sure that you only see the content that is relevant based on your country. This cookie looks at your IP address to adjust the content. The cookie is saved for 1 year.

We are using a cookie to save your cookie consent. Your preferences are saved for 1 year.

Statistics and analytics (active by default, but can be deactivated)

Our website has integrated the web analytics service Google Analytics (with anonymisation function) from Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Among other, Google Analytics collects data on which website a data subject has come to a website from (so-called referrers), which pages of the website were visited, how often and for which period a subpage was viewed. A web analysis is mainly used to optimize a website and for the cost-benefit analysis of digital advertising.
Google Analytics uses different cookies. The information generated by these cookies about the use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.
As IP anonymization is activated on our website, your IP address will be shortened by Google within Member States of the European Union and other states in accordance with, and provided, a decision by the commission of adequacy in respect of the country in question. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate the use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.
Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions
You can prevent the collection of the data generated by Google as well as the processing of it by downloading and installing a browser plug-in↗️.

Performance (deactivated by default, need consent to be activated)

Occasionally, the web service Hotjar by the company Hotjar Ltd, St. Julians, Malta is used on this website. Hotjar captures information about the user’s device, their IP address, geographic location, language settings and user interactions such as mouse movements, clicks and keyboard input. In addition, Hotjar uses cookies to recognize visitors. Please read Hotjar’s privacy statement ↗️. You can refuse the usage of Hotjar by not giving your consent to these cookies or on HotJar’s website ↗️.

Relevant marketing (deactivated by default, need consent to be activated)

Our website has integrated the web analytics service Google Analytics (with anonymisation function) from Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

In addition to statistics and analysis, we may use Google Remarketing technology. This technology enables users who have already visited our online services and shown interest in our services to see targeted advertising on the websites of the Google partner network. Likewise, users that are similar to the visitors of our websites may be addressed in our marketing should they have accepted this in agreement with the third party in question.

You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the Google ad settings ↗️.

You can prevent the collection of the data generated by Google as well as the processing of it by downloading and installing a browser plug-in ↗️.

Our website utilizes the Pixel service of Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA (“Facebook”).

Facebook pixel is a tiny piece of Java script code that we have incorporated into each of our web pages. This piece of code provides a series of functions for transmitting application-specific events and user-defined data to Facebook. We may use custom audience pixels to record information about the way visitors use our website. For this reason, each of our web pages contains a custom audience pixel. This pixel records information about the user’s browser session, which it sends to Facebook, along with a hashed version of the Facebook ID and the URL viewed. Every Facebook user has a unique, device-independent Facebook ID that allows us to address and recognise users across a range of devices using the Facebook social network, so that we can address our visitors for marketing campaigns using Facebook ads. The user information will be deleted after 180 days, until the user visits our website again. “Custom Audience from Your Website” respects your privacy meaning that no personal information about individual visitors to the website will be disclosed to the Swedish Institute and we can only advertise to website customer target groups in a targeted way once the customer target group has reached a critical mass. This makes it impossible for us to discover the identity of individual visitors.

We are informing you on this matter according to our information at this time. Facebook is able to connect the data with your Facebook account and use the data for their own advertising purposes, in accordance with Facebook’s Data Use Policy found under: Facebook Conversion Tracking also allows Facebook and its partners to show you advertisements on and outside Facebook. In addition, a cookie will be saved onto your computer for these purposes.

Please visit Facebook’s website ↗️ to revoke your permission or deactivate your consent to this cookie.

Our website incorporates functionalities from SugarMarket and SugarSell from SugarCRM, 10050 N Wolfe Road, SW2-130 Cupertino, CA 95014.

We use Sugar as our CRM and marketing tool, for creating sign up forms to our newsletter, creating landing pages as well as web tracking (web analytics) and lead scoring. For these functionalities to work cookies are saved on your device.
Until you register through our website for our newsletter, your website visits are anonymously for us in SugarMarket.
Sugar’s cookie server will cookie everyone using the domain When you visit our website, Sugar Market checks the msgapp domain for your unique ID that represents your email address, and then compares it against a master table that contains the unique IDs. If you exist in our table, then your email address can be displayed in our SugarMarket web activity and we can track your website visits and may send you relevant content based on your interactions with us.

Read more on SugarCRM’s website ↗️ on how cookies are used.

Manage your cookies

Our aim is to be as transparent as possible and you have the possibility to change your cookie preferences and opt-out from cookies at any time.