Become a Study in Sweden digital ambassador
Studying in Sweden this autumn and want to become one of our digital amabssadors? Brilliant! 🎉 You’re in the right place.
Applications for the 2023/2024 digital ambassador programme will open in late June 2023.
More details about the application and requirements will be published later on in the spring.
So, what does a digital ambassador do, exactly?
As a digital ambassador, you’ll share your experiences of studying in Sweden in our digital channels. Basically, you’ll show our followers what life here is like.
As a Study in Sweden digital ambassador, you’ll be expected to spend 20/hours a month on your digital ambassador tasks.
We offer limited financial compensation for your work and plenty of opportunities for professional development. More details will be shared during the interview process.
Throughout the year, we organise three meet-ups where we come together as a group to share experiences, learn new skills, swap ideas, and have a good time! And yes, fika is included 😄

“Being a digital ambassador of Study in Sweden is one of the best highlights of my Sweden journey. I have had the best colleagues and managers that I could ask for, and the wonderful opportunities to learn and grow my writing and photography skills. I was able to connect with people all around the world and share my experience of studying and living in Sweden”
Join the Instagram team
We’re looking for fun, creative, excited digital ambassadors who meet the following requirements:
- You’re a full-time student pursuing a bachelor’s or master’s degree at a Swedish University in Sweden.
- You’re an international student
- You love telling stories and communicating with people from different backgrounds, whether through text, photography or video. The important part is you’re able to be creative and produce unique, engaging content.
- You’re comfortable writing and talking in English, though perfect language skills aren’t essential. You don’t need to be a native speaker, but we do need you to be able to tell your story confidently, in your own voice.
- It’s a plus if you’re comfortable in front of the camera, as we encourage you to participate in Facebook / Instagram Live broadcasts from time to time.
- You can commit to spending 20 hours a month during the academic year on being a digital ambassador.
- You’re motivated to take initiative and dedicated to completing your tasks. As a person, you are reliable, responsible, and like to help others.
How to apply
Applications for the 2023/2024 digital ambassador team will open late June 2023.
Below you can read about the required documents for the Instagram team in the 2022/2023 application
Your application and documents should be in English. Merge all the documents that we require into a single PDF file. Preferably keep your PDF file below about 4 MB so it’s easier to upload, the smaller the better.
Make sure you submit the following:
On your CV you should include links to any relevant social media profiles you maintain (Instagram, TikTok, YouTube, Blog, Pinterest etc)
You are welcome to present yourself and exaplain why you want to become a digital ambassador in either a cover letter or in a video. The most important thing is that you explain why you want to become a digital ambassador and why you think you are a good fit for this role.
If you choose to create a video, send it to us as a YouTube link.
In your inspiration text, you should include:
- Links to 3 Instagram accounts that inspire you or that you think could serve as inspiration for Study in Sweden and a brief explanation why.
- Your ideas for content (both topics and forms of content). You can also include your thoughts about our current Instagram account – what you like or don’t like, what you’d do more of, and what you’d do differently.
In this application document, only write your Instagram account and links so that we can find your samples on your account. Don’t include any video or image files.
On Instagram (either on a new account you create OR on your own account which you make public) show us:
Two sample feed posts you’d make for Study in Sweden if you were a digital ambassador
The two feed posts should include photo/graphics and a caption. One of the feed posts should be in a carousel format with several images/graphics, on the topic of How to apply to Study in Sweden.
Two sample Reels you have created
It’s a plus if they are videos you have created for your application, which means videos you would create if you were our digital ambassador. At least one of the videos should feature you in it. (Alternatively, you can show us two TikTok videos you have made – please only share the links to the videos in this document).
3-4 sets of Instagram stories you have made for your application
In these Instagram stories you should show us what you would do with the Study in Sweden account if you got to do a story takeover. At least one of the stories should feature you in it. You should have a maximum of 20 stories in each set of stories. In each set, you can show any aspects of the given topic. The 3 – 4 sets of stories should be:
- A set of stories on the topic of grocery shopping. Save the stories as a highlight under “SIS-grocery” so we know where to find them on your account. If you are not in Sweden yet, you can show grocery shopping wherever you currently live.
- A set of stories showing a day in your life. Save the stories as a highlight under “SIS-a day”.
- A set of Q&A stories: use Instagram’s question sticker and the respond function to answer some questions as if you got them from Study in Sweden’s followers. You can do this in any way you want. The point is not to see how much you know or how correct your answers are, but how you respond to questions. Save your stories as a highlight under “SIS-Q&A”. Include at least these questions: How is the weather in Sweden/your home country; What’s your best experience studying at XX university?; Can I apply for a student card before I come to Sweden?
- Optional: If you feel the 3 above topics are not enough for us to see your skills, you can create one more set of stories you want to make if you were an ambassador for Study in Sweden. You can tell a story, share some thoughts, give instructions about something, or interview some friends, etc. Save the stories as a highlight under “SIS-any”.


We’re looking for fun, creative, excited digital ambassadors who meet the following requirements:
- You’re a full-time student pursuing a bachelor’s or master’s or PhD’s degree at a Swedish University in Sweden.
- You’re an international student.
- You love telling stories and communicating with people from different backgrounds, whether through text, photography or video. The important part is you’re able to be creative and produce unique, engaging content.
- You’re comfortable writing and talking in English and Chinese. We need you to be able to tell your story confidently, in your own voice.
- It’s a plus if you’re comfortable in front of the camera, as we encourage you to participate in Weibo /WeChat Live broadcasts from time to time.
- You can commit to spending 20 hours a month during the academic year on being a digital ambassador.
- You’re motivated to take initiative and dedicated to completing your tasks. As a person, you are reliable, responsible, and like to help others.
How to apply
Applications for the 2023/2024 digital ambassador team will open late June 2023.
Below you can read about the required documents for the Chinese social media team in the 2022/2023 application:
请将以下要求的内容1-3合并为一个PDF文件上传到申请表页面,内容4-5直接填写到申请表里。
- 你的简历,包括你的个人社交媒体帐号链接(微博,微信公众号,抖音,Bilibili,Instagram等, 如果你没有,可以在申请期间注册新帐号并添加你希望展示的原创内容。)。
- 一封申请信(不超过600字,以PDF格式上传),或者一个三分钟以内的创意短视(请使用Bilibili视频链接与我们分享你的作品,勿发送视频文件)。向我们介绍你自己、你为什么选择到瑞典留学、你为什么希望成为留学瑞典的学生大使,以及你为何是学生大使的合适候选人。
- 微信作品示例 – 创作一篇1000字以内的微信文章,包括文字&图片&排版设计。请使用PDF文件上传。
- 内容创意,请用一篇不超过500字的短文向我们介绍:
– 6个你认为能启发留学瑞典内容创作的社交媒体帐号(尽量选择中文平台),其中3个账号需要与性别平等、LGBTQ+ 、气候变化、可持续生活方式或科技创新相关,并分别简单说明原因。
– 5个你想为留学瑞典创作的内容主题。你也可以表达你对留学瑞典目前各个中文社交媒体账号所作内容的看法,比如你比较喜欢现在的哪些内容主题和形式、你想更多的做哪些内容、你想做的新的内容、以及改善建议等。 - 微博和哔哩哔哩作品示例
微博 (使用个人微博账号或创建一个新微博账号)– 发布至少三条你想为留学瑞典做的微博(每条微博除文字外需包括6-9张图片或短视频),其中一条微博的内容需要是“如何申请瑞典大学的本科/硕士/博士”主题。在申请表中填上这几条微博的链接即可,请勿直接在申请中附上图片和视频文件。
*可选 Bilibili (如果你想申请负责视频制作) – (使用个人B站账号或创建一个新账号)发布一个不超过5分钟的原创视频,以Vlog形式展示你现在居住的城市里你最喜欢的几个小细节。在申请表中填上B站链接即可,请勿直接上传视频文件。
“My recommendation would be that you join the digital ambassador programme to make life long friends if anything. You will have fun improving your digital skills, travelling in Sweden and experiencing the Swedish culture. Above all, you will be sharing your experiences with the rest of the world which is pretty epic if you ask me!”
What happens after your application?
We’ll check through the application that come in on time after the application deadline.
Digital interviews will be taking place after the application deadline with a number of selected students. If you are chosen for an interview, we will contact you via email, Otherwise, you won’t hear from us until the final selection is made around.
If you have any questions about the application process, contact us via email: da-applications(a)studyinsweden.se. It might take a while till we get back to you during the summer holidays in July and early August, but don’t worry – applying early doesn’t increase your chances of being offered a place in the digital ambassador programme.